SLN launched a unique national campaign for Bosch Thermotechnology to educate a broad audience about geothermal technology and its environmental and economic benefits. This campaign, which included a dedicated website (www.GeothermalDay.com), aimed to advance the geothermal industry in the US. The campaign culminated on October 20, 2015 as part of National Energy Month with a special day recognizing geothermal heating and cooling.
On social media, we launched moderated online discussions to drive awareness and participation in the national campaign, #GeoDay2015. We engaged in online conversations among industry participants and homeowners, as well as educators active in STEM and sustainability initiatives in schools.
For partnership and volunteer recruitment, we leveraged advanced campaign management technology to support integrated digital communication efforts. For example, we have utilized Nation Builder, the innovative community-building software platform, to develop a community-focused website (www.GeothermalDay.com). We leveraged the platform to drive interest and excitement in the National Geothermal Day campaign, recruit volunteers and supporters. As a result, over 2,500 supporters and volunteers joined the campaign since its launch in January 2015.
Interactive Contests and Promotions
Contests are a great way to build excitement around your brand and provide memorable experiences for your customers.
Our team designed and promoted Taco’s contest “Do Your Best Work” Wall for the residential HVAC market on Facebook.
Over 1,900 HVAC professionals shared project stories, participated in discussions with homeowners, and voted for their favorite entries. Contest winners were announced at the industry trade show, and were profiled on the Taco website and online communities.
Design Makes a Difference
Client: Kitchen & Bath Gallery
Kitchen & Bath Gallery is the retail arm of Supply New England, a regional HVAC wholesaler. In addition to operating 16 supply houses in three states, Supply New England operates seven K&B Galleries, offering high end kitchen cabinetry, faucets and sinks, vanities, tubs and showers for the bathroom, plus tile and accessories, all from leading manufacturers. The demographic for K&B Gallery is affluent homeowners, and in particular women.
SLN created retail advertising in all forms of media for K&B Gallery – magazines, newspapers, billboards, bus panels, online advertising, video stories, and through social media.
Social Media Approach
Our social media efforts focus on positioning the K&B Gallery as a go-to resource for designer consultations by implementing the “Design Makes a Difference” campaign.
We have facilitated participation in Twitter chats and Facebook conversations with kitchen and bath designers, contractors, and homeowners on topics related to the latest design trends, universal design and accessibility, sustainable materials, energy and water savings, and more.
Rogers Corporation, BISCO Group
SLN social media has been working with Rogers Corporation’s BISCO team on a marketing outreach campaign to support a new product launch. In the past, the client had only targeted aerospace interior designers and aircraft managers. For this new campaign for Silfx Seating material we have developed unique promotional programs for the product’s end users - frequent business flyers. Our program incorporates digital media channels – website, blog, Facebook, Twitter, as well as niche frequent traveler communities. We kicked-off a series of social media contests to build brand awareness for Silfx Seating. The campaign resulted in a growing number of community testimonials for new product samples.
Revamping social media and sharing best practices with global teams
About maxon motors: maxon precision motors is the worldwide leading provider of high precision drive systems for applications in medical technology, industrial automation and robotics, communication, automotive technology, aerospace, and consumer applications.
GOALS: provide consistent identity and messaging across all social media channels to be aligned with branding guidelines and messaging.
APPROACH: SLN has worked with the client to reboot its social media program and to share best practices with international teams. Examples of our work include:
- Social media identities revamp (design and architecture)
- Provide strategic council and develop SM content plan
- Create best practices documents, including tutorials.