All the engagement you need.
When done right, social media helps companies build trust, relationships, and drive customer loyalty. Participation in online communities enables companies to directly connect and engage all company stakeholders, including employees, customers and business partners. Social media also opens reach opportunities to gain insights about brands, products, services, and industry trends.
SLN works with clients to develop and implement social media marketing programs aligned to specific business objectives. We leverage new media for branding and positioning, public relations and community outreach, market research and product development.
Our social media programs include 5 key elements: audience listening, strategy development & planning, community development, content development, and customer insights & feedback analytics. We measure and evaluate every step of the program.
Successful brand community building starts with a good plan. We collaborate with clients to develop social media strategies that leverage existing and outside resources. We conduct social media audits of target markets, develop program and content strategies, and insure consistency of brand identity and messaging across all channels.
Your business has its biggest fans - the ones who will rave for you, recommend you to other customers, or step in when you get an “unfair” online rating or feedback. We work with you to engage your biggest fans and make new ones by facilitating strong and vibrant online customer communities.
`Your customers are interested in content that is compelling and relevant. SLN has extensive experience in the B2B technology sector. We're in tune with your target audiences to craft and deliver relevant messaging via the right channels. We develop editorial calendars and create engaging content to facilitate online community growth and participation.
Your customers have valuable information - about your industry, products, and competition. They share it online via blogs, videos, forums, or networking channels. We monitor and provide research-based insights into customer and industry conversations to identify new opportunities for market expansion.
For all our social media programs, we evaluate program results and community feedback early and often. We provide reports to measure and evaluate brand awareness, audience reach and participation, website traffic, page and content views, community participation and feedback.